A universe of a thousand colours sparkling in radient glows of light that are linked by a stylistic bridge that thrives equally on bright colours and more austere and placid hues.
"A Story of Italian Excellence"
Spring/Summer - IN STORE NOW!
Spring/Summer - ALL SOLD OUT
The whole range in the gallery below
For the whole collection visit us in store
Autumn/Winter 2017 - ALL SOLD OUT
Once upon a time....
Every fairy tale has its moral which is carefully concealed by the captivating fantasy of the story. This emerges just at the right moment, moving us, making us smile and reflect on the values and growth of the individual.
The latest collection is an interweaving story between the tales that have enthralled the most brilliant of minds. Tales that are part of the Elena because, unlike clothes, fairy tales never go out of fashion. A fairy tale is a challenging invitation to never betray your true self. Only thus seeing ourselves reflected in our own conscience.
Owner & Creative Director of Save the Queen
Spring/Summer 2016 - ALL SOLD OUT
With Morocco in the heart
This is the heart of Marrakech; this is the soul of the Spring Summer 2016 collection, which with artistic mastery re-elaborates emotions, cultural influences, colours and materials, giving life to a collection dedicated to one of the most fascinating cultures of Africa.
Every single colour chosen for the designs of the new prints unleashes an emotional reference. It’s a collection sparkled by losing oneself in the souk, by admitting the powder-pink colours of the rooftops from the terrace of the Café des Epices or strolling through the residential districts of the colonial period that conserve the greenest corners of the city.
The hub of a daily maze of arts and cultures where the pulsing heart performs from dawn to dusk the words “Kan ya ma kan” (Once upon a time) lingers in the air. And so many colours, sounds and wonderful medleys turn to slumber conveying a single emotion, powerful and unforgettable.